Conceptualising value creation in data-driven services: The case of vehicle data

• Published in: International journal of information management Vol. 59; p. 102335
• Main Authors: Kaiser, Christian, Stocker, Alexander, Viscusi, Gianluigi, Fellmann, Michael, Richter, Alexander
• Format: Journal Article
• Language: English
• Published: Kidlington Elsevier Ltd 01-08-2021; Elsevier Science Ltd
• Subjects: Automobile industry; Automotive; Conceptual model; Data retrieval; Data sharing; Data-driven services; Telematics; Value creation; Value creation; Data-driven services; Data sharing; Conceptual model; Automotive
• ISSN: 0268-4012; 1873-4707; 1873-4707
• DOI: 10.1016/j.ijinfomgt.2021.102335

•Vehicle data paves the way for new types of data-driven services.•We conducted interviews with eleven prominent experts in the automotive domain.•Our conceptual model connects ecosystem actors with value-adding data sharing processes.•Our model is useful to better understand value creation in vehicle data-driven services.•We validated our model by applying it to a real-life case.
The creation of data-driven services generates new value streams, leading to the emergence of new actors and ultimately to new market configurations. In the automotive industry, the data generated by vehicles during use paves the way for new types of data-driven services. Based on interviews with eleven prominent experts of the Central European automotive industry, we identify key actors in establishing vehicle data-driven services and their data sharing relationships. We illustrate both in a conceptual multi-actor model for value creation in vehicle data-driven services and evaluate it in the context of six real-life cases. Our study adopts an ecosystem perspective and marks an important step towards the systematic design of a conceptual multi-actor model for vehicle data-driven value creation that can help to guide next research endeavours in data-driven service development.