Message-in-a-bottle: engaging stories around sustainable and safe wine products

• Published in: Discover sustainability Vol. 4; no. 1; pp. 43 - 24
• Main Authors: Papadakos, Panagiotis, Chrysakis, Ioannis, Patkos, Theodore, Flouris, Giorgos, Samaritakis, Giorgos, Angelakis, Dimitris, Basina, Nena, Tsampanaki, Nikoleta, Pratikaki, Ariadne, Baritakis, Pavlos, Loulakakis, Ilias, Gouma, Maria, Kioupakis, Akis, Apostolidi, Christina, Lyrarakis, Bart
• Format: Journal Article
• Language: English
• Published: Cham Springer International Publishing 31-10-2023; Springer Nature B.V; Springer
• Subjects: Artificial intelligence; Audiences; Augmented reality; Authenticity; Blockchain; Brand loyalty; Case Study; Consumers; Digital agriculture; Digital marketing; Digital technology; Earth and Environmental Science; Enterprise resource planning; Environment; Food; Information systems; Machine learning; Pesticides; Sensors; Sommelier; Storytelling; Supply chains; Sustainability; Sustainable Development; Transparency; Trends; Unmanned aerial vehicles; Wine industry; Wineries & vineyards; Wines; Wine industry; Transparency; Sustainability; Storytelling; Sommelier; Augmented reality; Digital agriculture
• ISSN: 2662-9984; 2662-9984
• DOI: 10.1007/s43621-023-00160-8

The wine industry has evolved thanks to the introduction of digital technologies in every aspect of the wine production chain and the emerging need of the food industry for qualitative, sustainable, and safe products. As a result, the incorporation of digital services that facilitate access to related data of wine products is crucial for wine enterprises to increase their competitiveness, customer loyalty, and market share in this highly competitive domain. In this work, we present the Message-in-a-Bottle (MiB) ecosystem, which exploits multi-dimensional and multi-sourced data for creating engaging and interactive stories around wine labels. We especially focus on the sustainability and safety issues in the wine industry and showcase how MiB addresses them. The ecosystem is developed in the context of the MiB project and has already started to be available in the market through the Lyrarakis wine enterprise.