COVID-19 in Memes: The Adaptive Response of Societies to the Pandemic?

• Published in: International journal of environmental research and public health Vol. 19; no. 19; p. 12969
• Main Authors: Skórka, Piotr, Grzywacz, Beata, Moroń, Dawid, Lenda, Magdalena
• Format: Journal Article
• Language: English
• Published: Switzerland MDPI AG 10-10-2022; MDPI
• Subjects: Communicable Disease Control; Coping; Coronaviruses; COVID-19; COVID-19 - epidemiology; Disease transmission; Humans; Hypotheses; Infections; Internet; Mental disorders; Mental Health; Pandemics; Real numbers; SARS-CoV-2; Severe acute respiratory syndrome coronavirus 2; Social networks; Stress; Trends; COVID-19; healing; stress; humor; entertainment; extreme negative emotions; mental health; health; recovery; the internet
• ISSN: 1660-4601; 1661-7827; 1660-4601
• DOI: 10.3390/ijerph191912969

COVID-19 expanded rapidly throughout the world, with enormous health, social, and economic consequences. Mental health is the most affected by extreme negative emotions and stress, but it has been an underestimated part of human life during the pandemic. We hypothesized that people may have responded to the pandemic spontaneously with increased interest in and creation of funny internet memes. Using Google and Google Trends, we revealed that the number of and interest in funny internet memes related to COVID-19 exploded during the spring 2020 lockdown. The interest in coronavirus memes was positively correlated with interest in mortality due to COVID-19 on a global scale, and positively associated with the real number of deaths and cases reported in different countries. We compared content of a random sample of 200 coronavirus memes with a random sample of 200 non-coronavirus memes found on the Internet. The sentiment analysis showed that coronavirus memes had a similar proportion of positive and negative words compared to non-coronavirus memes. However, an internet questionnaire revealed that coronavirus memes gained higher funniness scores than a random sample of non-coronavirus memes. Our results confirm that societies may have turned to humor to cope with the threat of SARS-CoV-2.