Do Gender, Discipline, and Mental Rotation Influence Orientation on “You-Are-Here” Maps

• Published in: SAGE open Vol. 10; no. 1
• Main Authors: Campos, Alfredo, Campos-Juanatey, Diego
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01-01-2020; SAGE PUBLICATIONS, INC; SAGE Publishing
• Subjects: Business education; College students; orientation; maps; sex; rotation; imagery
• ISSN: 2158-2440; 2158-2440
• DOI: 10.1177/2158244019898800

A common challenge people encounter in unfamiliar cities is finding their way using static maps. In the present study, we analyzed the relationship of a person’s mental rotation ability, college educational specialization (e.g., Architecture, Fine Arts, Psychology, and Business Studies), and sex with personal orientation when using “you-are-here” maps. We recruited a sample of 547 individuals, undergraduates who were tasked with orientation maps placed in different positions (e.g., 0º, 90º, and 180º). All three variables were related to the number of correct responses in orientation using these “you-are-here” maps. Participants with high mental rotation ability obtained significant higher correct orientations than those with low ability. Men obtained more correct orientations responses than women, and Architecture, Fine Arts, and Psychology undergraduates had more correct responses than Business Studies undergraduates.