The Perils of “Branding”

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Bibliographic Details
Published in:	Journal of the American College of Radiology Vol. 14; no. 5; p. 718
Main Author:	Gunderman, Richard B., MD, PhD
Format:	Journal Article
Language:	English
Published:	United States Elsevier Inc 01-05-2017
Subjects:	Character Humans Marketing of Health Services - methods Marketing of Health Services - standards Radiologists Radiology Social Marketing Social Perception Terminology as Topic
Online Access:	Get full text
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Description
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	1546-1440 1558-349X
DOI:	10.1016/j.jacr.2016.10.031