The effects of motivation, deterrents, trust, and risk on tourism crowdfunding behavior

With the rapid advancement of information and communication technologies, crowdfunding has emerged as a revenue-generating method. However, tourism research has yet to examine what features influence crowdfunding, which represents high importance to start-up businesses and small to medium enterprise...

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Bibliographic Details
Published in:	Asia Pacific journal of tourism research Vol. 25; no. 3; pp. 244 - 260
Main Authors:	Kim, Myung Ja, Bonn, Mark, Lee, Choong-Ki
Format:	Journal Article
Language:	English
Published:	Abingdon Routledge 03-03-2020 Taylor & Francis Ltd
Subjects:	Crowdfunding crowdfunding participation deterrents extrinsic motivation intrinsic motivation motivation theory risk theory Tourism Tourism crowdfunding trust in fundraiser trust in platform trust theory
Online Access:	Get full text
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Summary:	With the rapid advancement of information and communication technologies, crowdfunding has emerged as a revenue-generating method. However, tourism research has yet to examine what features influence crowdfunding, which represents high importance to start-up businesses and small to medium enterprises. To resolve this research void, we investigated the effects of motivation and deterrents upon perceived trust and risk, which influence crowdfunding. An online survey was conducted and partial least squares-structural equation modeling was used for data analysis. Results revealed that intrinsic/extrinsic motivation had effects on trust, while deterrents influenced trust and risk, offering new knowledge for tourism crowdfunding.
ISSN:	1094-1665 1741-6507
DOI:	10.1080/10941665.2019.1687533