THE OPEN-TO-BUY SYSTEM AND ACCURATE PERFORMANCE MEASUREMENT

The objective of this research was to assess whether the open-to-buy (OTB) system allows retail buyers to attain sales and profit objectives and thus obtain the bonuses available for budget attainment. The research used data from both Australia and New Zealand together with specific information from...

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Bibliographic Details
Published in:International journal of retail & distribution management Vol. 20; no. 2; p. 16
Main Author: Goodwin, David R
Format: Journal Article
Language:English
Published: Bradford MCB UP Ltd 01-03-1992
Emerald Group Publishing, Ltd
Emerald Group Publishing Limited
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