THE OPEN-TO-BUY SYSTEM AND ACCURATE PERFORMANCE MEASUREMENT

The objective of this research was to assess whether the open-to-buy (OTB) system allows retail buyers to attain sales and profit objectives and thus obtain the bonuses available for budget attainment. The research used data from both Australia and New Zealand together with specific information from...

Full description

Saved in:
Bibliographic Details
Published in:International journal of retail & distribution management Vol. 20; no. 2; p. 16
Main Author: Goodwin, David R
Format: Journal Article
Language:English
Published: Bradford MCB UP Ltd 01-03-1992
Emerald Group Publishing, Ltd
Emerald Group Publishing Limited
Subjects:
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The objective of this research was to assess whether the open-to-buy (OTB) system allows retail buyers to attain sales and profit objectives and thus obtain the bonuses available for budget attainment. The research used data from both Australia and New Zealand together with specific information from a major department store. Concludes with a recommendation that the traditional OTB system is in need of a major review and outlines specific recommendations.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0959-0552
1758-6690
DOI:10.1108/09590559210009303