THE OPEN-TO-BUY SYSTEM AND ACCURATE PERFORMANCE MEASUREMENT
The objective of this research was to assess whether the open-to-buy (OTB) system allows retail buyers to attain sales and profit objectives and thus obtain the bonuses available for budget attainment. The research used data from both Australia and New Zealand together with specific information from...
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Published in: | International journal of retail & distribution management Vol. 20; no. 2; p. 16 |
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Main Author: | |
Format: | Journal Article |
Language: | English |
Published: |
Bradford
MCB UP Ltd
01-03-1992
Emerald Group Publishing, Ltd Emerald Group Publishing Limited |
Subjects: | |
Online Access: | Get full text |
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Summary: | The objective of this research was to assess whether the
open-to-buy (OTB) system allows retail buyers to attain sales and profit
objectives and thus obtain the bonuses available for budget attainment.
The research used data from both Australia and New Zealand together with
specific information from a major department store. Concludes with a
recommendation that the traditional OTB system is in need of a major
review and outlines specific recommendations. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0959-0552 1758-6690 |
DOI: | 10.1108/09590559210009303 |