Different Paths to the Same Result: Rational Choice, Political Psychology, and Impression Formation in Campaigns

This paper analyzes impression formation in political campaigns--how citizens assess a candidate's unobserved characteristics as a prelude to their vote decisions. This behavior is modeled using two approaches, one a psychology-based model in which voters behave as motivated tacticians, the oth...

Full description

Saved in:

Bibliographic Details
Published in:	American journal of political science Vol. 42; no. 4; pp. 1061 - 1081
Main Author:	Bianco, William T.
Format:	Journal Article
Language:	English
Published:	Austin, Tex University of Wisconsin Press 01-10-1998 University of Texas Press for Midwest Political Science Association, etc Blackwell Publishing Ltd
Subjects:	Attitude formation Behavior modeling Campaigns Campaigns, Political Candidates Communication in politics Decision making Elections Electoral behaviour Electoral campaigning Games Government and politics Modeling Motivation POLITICAL CAMPAIGNS Political candidates Political psychology Political science Politicians Politics Psychology PSYCHOLOGY AND PSYCHIATRY Public opinion Rational choice theory Rational Decision THEORY BUILDING OR THEORETICAL APPROACH United States Voter behavior Voters VOTING Voting Behavior
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	This paper analyzes impression formation in political campaigns--how citizens assess a candidate's unobserved characteristics as a prelude to their vote decisions. This behavior is modeled using two approaches, one a psychology-based model in which voters behave as motivated tacticians, the other a game-theoretic version where voters are sequentially rational.
Bibliography:	ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 ObjectType-Article-1 ObjectType-Feature-2
ISSN:	0092-5853 1540-5907
DOI:	10.2307/2991849