Facing the Strain: The Persuasive Effects of Conversion Messages on COVID-19 Vaccination Attitudes and Behavioral Intentions

This study examined two-sided conversion messages in relation to one-sided advocacy messages in reducing vaccine hesitancy related to COVID-19 vaccine uptake. Results demonstrated that, for vaccine-hesitant participants, conversion messages increased pro-COVID-19 vaccination attitudes and behavioral...

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Bibliographic Details
Published in:	Health communication Vol. 38; no. 11; pp. 2302 - 2312
Main Authors:	Conlin, Jeff, Baker, Michelle, Zhang, Bingbing, Shoenberger, Heather, Shen, Fuyuan
Format:	Journal Article
Language:	English
Published:	England Routledge 19-09-2023 Routledge, Taylor & Francis Group
Subjects:	Advocacy Attitudes Conversion COVID-19 COVID-19 vaccines Credibility Immunization Messages Uptake Vaccines
Online Access:	Get full text
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Summary:	This study examined two-sided conversion messages in relation to one-sided advocacy messages in reducing vaccine hesitancy related to COVID-19 vaccine uptake. Results demonstrated that, for vaccine-hesitant participants, conversion messages increased pro-COVID-19 vaccination attitudes and behavioral intentions. For high vaccine-hesitant participants, the relationship between conversion messages and attitudes toward COVID-19 vaccinations was mediated through source credibility. For low vaccine-hesitant participants, mediation occurred through counterarguing. Findings have implications for health message tailoring related to COVID-19 vaccine uptake.
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	1041-0236 1532-7027
DOI:	10.1080/10410236.2022.2065747