Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition

• Published in: Journal of Islamic marketing Vol. 13; no. 2; pp. 434 - 445
• Main Authors: Pradana, Mahir, Wardhana, Aditya, Rubiyanti, Nurafni, Syahputra, Syahputra, Utami, Dian Gita
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 13-01-2022; Emerald Group Publishing Limited
• Subjects: Cognition & reasoning; Consciousness; Consumer attitudes; Consumer behavior; Consumers; Food products; Halal food; Islamic countries; Islamic law; Marketing; Motivation; Muslims; Purchase intention; Tourism; Spain; Halal consumer behaviour; Halal marketing; Halal food product; Halal credence
• ISSN: 1759-0833; 1759-0841
• DOI: 10.1108/JIMA-05-2020-0122

Purpose
This paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students.
Design/methodology/approach
Data were collected from 500 Muslim students living in Spain. Variance-based structural equation modelling was applied to evaluate the association between halal credence, attitude towards halal, need for cognition and purchase intention.
Findings
This study reveals that the need for cognition does not act as a moderating variable, while halal credence factor is an important factor affecting attitude towards halal and purchase intention.
Practical implications
This study provides an additional study on the topic of halal consumer behaviour, especially by showing an empirical result from Spain.
Originality/value
This study is the first attempt to incorporate the need for cognition into the relationship between halal credence, attitude towards halal and purchase intention (traditional theory of planned behaviour model).