Reciprocity between soccer events and visited destination in a border context

• Published in: Journal of travel & tourism marketing Vol. 35; no. 5; pp. 611 - 621
• Main Authors: Toudert, Djamel, Bringas-Rábago, Nora L.
• Format: Journal Article
• Language: English
• Published: Binghamton Routledge 13-06-2018; Taylor & Francis LLC
• Subjects: event satisfaction; Fanship for the team; loyalty to visited place; satisfaction with destination; Studies; United States-Mexico border
• ISSN: 1054-8408; 1540-7306
• DOI: 10.1080/10548408.2017.1401029

The study proposes a conceptual model based on hypothesized relationships among team fanship, satisfaction with the event, and host city as antecedents of behavioral intentions in the United States-Mexico border context. The analysis used data from 290 visitors who attended three soccer games of the Xoloitzcuintles team of Tijuana. The results revealed (1) the emotions felt at the visited destination had significant influences on fanship, satisfaction with event venue, and intentional behavior; (2) fanship and event satisfaction do not seem to influence the visitors' intentions to return and recommend the visited place; (3) gender and duration of the stay showed a significant moderating function.