Why Analytics Will Be the Next Competitive Edge

Why Analytics Will Be the Next Competitive Edge

Analytics simplify data to amplify its value. The power of analytics is to reduce huge volumes of data into revealing and actionable insight. More traditional business intelligence (BI), by contrast, mainly summarized historical data, typically in table reports and graphs. BI consumes stored informa...

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Bibliographic Details
Published in:The Journal of Corporate Accounting & Finance Vol. 26; no. 4; pp. 91 - 100
Main Authors: Maisel, Lawrence, Cokins, Gary
Format: Journal Article Trade Publication Article
Language:English
Published: Hoboken Blackwell Publishing Ltd 01-05-2015
Wiley Periodicals Inc
Subjects:
Analysis
Business analytics
Competitive advantage
Decision analysis
Decision making
Predictive analytics
Studies
United States > US
Online Access:Get full text
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Summary:Analytics simplify data to amplify its value. The power of analytics is to reduce huge volumes of data into revealing and actionable insight. More traditional business intelligence (BI), by contrast, mainly summarized historical data, typically in table reports and graphs. BI consumes stored information, whereas analytics produces new information. © 2015 Wiley Periodicals, Inc.
Bibliography:ArticleID:JCAF22054
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istex:764F167D1B8F92DD8588A3AA47EF37587FB7E436
This article is excerpted from
Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance
(Wiley, ISBN 978–1118175569). Copyright © 2013 by Lawrence S. Maisel and Gary Cokins, Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.
ISSN:1044-8136
1097-0053
DOI:10.1002/jcaf.22054