Sex role stereotyping in Australian television advertisements

The portrayal of male and female characters was examined in a sample of contemporary Australian TV advertisements. A discussion of the implications of possible differences between nations in terms of sex role stereotyping in commercials is included.

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Bibliographic Details
Published in:	Sex roles Vol. 26; no. 7-8; pp. 243 - 259
Main Authors:	MAZZELLA, C, DURKIN, K, CERINI, E, BURALLI, P
Format:	Journal Article
Language:	English
Published:	New York, NY Springer 01-04-1992 Plenum Pub. Corp Springer Nature B.V
Subjects:	Advertising Australia Behavior. Attitude Biological and medical sciences Fundamental and applied biological sciences. Psychology Great Britain Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Sex Roles Sex Stereotypes Sexes Social psychology Social research Stereotypes Television Australia Oceania Human Stereotype Television Advertising Gender role
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Description
Summary:	The portrayal of male and female characters was examined in a sample of contemporary Australian TV advertisements. A discussion of the implications of possible differences between nations in terms of sex role stereotyping in commercials is included.
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	0360-0025 1573-2762
DOI:	10.1007/BF00289910