Congregate care facility selection: A conjoint approach

• Published in: Health marketing quarterly Vol. 14; no. 4; pp. 109 - 120
• Main Authors: Shemwell, Donald J., Yavas, Ugur
• Format: Journal Article
• Language: English
• Published: England Taylor & Francis Group 1997; Taylor & Francis Ltd
• Subjects: Adult; Aged; Assisted living facilities; Choice Behavior; Conjoint analysis; Consumer Behavior - statistics & numerical data; Decision Making; Families & family life; Family; Female; Health administration; Health Care Costs; Homes for the Aged - economics; Homes for the Aged - standards; Humans; Institutionalization; Living arrangements; Male; Marketing of Health Services; Middle Aged; Nursing care; Nursing Homes - economics; Nursing Homes - standards; Older people; Parents & parenting; Preferences; Quantitative psychology; Recreation; Rehabilitation; Retirement homes; Selection; Southeastern United States; Statistical analysis; Studies; Transportation services; Southeastern United States; United States > US
• ISSN: 0735-9683; 1545-0864
• DOI: 10.1080/07359689709511136

Projections indicate that by the year 2030, people aged 65 and older will outnumber those under the age of 18. The long term care industry is interested in this growing segment of society, with particular focus on the segment's housing needs. While many older consumers are in good health and prefer autonomous living arrangements, others find it necessary to reside in less independent living quarters. While traditionally families looked after their aging parents, demographic changes make it more difficult for children to take care of their parents. Hence, supervised group living arrangements such as nursing homes and congregate care facilities have become an important alternative. A study to determine what attributes and bundles of utilities children/relatives of elderly consumers seek in placing their parents/relatives in a congregate facility is presented.