Regeneration of Liangzhu culture: multimedia exhibition, simulated restoration, innovative cultural products, nearby area integration, virtual reality and augmented reality

• Published in: Humanities & social sciences communications Vol. 10; no. 1; pp. 374 - 18
• Main Author: Liu, Zhihong
• Format: Journal Article
• Language: English
• Published: London Palgrave Macmillan 01-12-2023; Springer Nature
• Subjects: Archaeology; Augmented reality; Case studies; Culture; Historic buildings & sites; Marketing; Multimedia; Museums; Parks & recreation areas; Rural areas; Simulation; Tourism; Virtual reality; Water transportation; China
• ISSN: 2662-9992; 2662-9992
• DOI: 10.1057/s41599-023-01865-x

Abstract
Since Liangzhu culture was recognised as the earliest monarchical period in the history of China, its vitality has been acknowledged both by the public and archaeologists in China and worldwide. Several contributions to current regeneration practices, including exhibitions, innovative cultural products, and integrations with nearby areas, remain in the preliminary stages due to the relative youth of the Liangzhu archaeological sites and museum, while their adoption of VR and AR technologies is also limited in practice. Referencing relevant cases in the literature and an interview with a manager involved with the archaeological work on Liangzhu culture, this article provides recommendations for exhibitions that emphasise the adoption of digital and multimedia displays and simulated restorations. Meanwhile, innovative cultural products require improvements related to design and development that match customer preferences. To integrate Liangzhu culture with nearby tourist attractions, comprehensive studies are needed on the spiritual connections that local communities develop with their original living spaces and the forms of their participation in heritage conservation practices. This article also presents several technical improvements for VR and AR, such as new methods for constructing digital models and the choice of presentation medium. Potential usages for AR technology with simulated restorations, interactive activities, innovative cultural products, and new public spaces nearby have also been suggested. Supported by the detailed discussion of restoration practices in these recommendations, this article provides an integrative regeneration plan for all “large” and “earthen” Neolithic archaeological cultures that resemble Liangzhu culture.