Luxury food tour: Perspectives and dilemmas on the "luxurification" of local culture in tourism product

This paper focuses on the Kras/Carso Food Tour to present the challenges of developing a luxury tourism product. The tour's design followed the current strategy of the Slovenian Tourist Board, which defines specific criteria for a luxury experience. Contextualized by the experiential trends in...

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Bibliographic Details
Published in:Acta geographica Slovenica : Geografski zbornik Vol. 61; no. 1; p. 169–184
Main Authors: Poljak Istenič, Saša, Fakin Bajec, Jasna
Format: Journal Article
Language:English
Published: ZRC SAZU, Založba ZRC 28-07-2021
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Summary:This paper focuses on the Kras/Carso Food Tour to present the challenges of developing a luxury tourism product. The tour's design followed the current strategy of the Slovenian Tourist Board, which defines specific criteria for a luxury experience. Contextualized by the experiential trends in tourism, the paper juxtaposes the bottom-up and top-down perspectives on luxury experiences. The authors argue that mediation by experts familiar with academic discourses and local culture is beneficial for the development of a successful tourism product. The study contributes to the debates on luxury tourism, which have neglected bottom-up perceptions in tourist discourse and overlooked the dilemmas people face when "luxurifying" their traditions and heritage practices.
ISSN:1581-6613
1581-8314
DOI:10.3986/AGS.8960