Marketing the nursing practice of obstetrics

This article offers nurses a conceptual framework for marketing their skills and discusses how that framework can be applied to obstetric nursing practice. A thorough understanding of the framework presented will provide maternity nurses with the foundation they need to participate effectively in a...

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Bibliographic Details
Published in:	Journal of obstetric, gynecologic, and neonatal nursing Vol. 20; no. 4; p. 328
Main Author:	Dill, P Z
Format:	Journal Article
Language:	English
Published:	United States 01-07-1991
Subjects:	Advertising as Topic Goals Humans Marketing of Health Services - methods Nursing Audit Nursing Research Obstetric Nursing - economics Obstetric Nursing - standards Planning Techniques Professional Practice - economics Professional Practice - standards
Online Access:	Get more information
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Summary:	This article offers nurses a conceptual framework for marketing their skills and discusses how that framework can be applied to obstetric nursing practice. A thorough understanding of the framework presented will provide maternity nurses with the foundation they need to participate effectively in a marketing plan. Examples of the application of the framework to specific clinical situations are examined.
ISSN:	0884-2175
DOI:	10.1111/j.1552-6909.1991.tb01696.x