Relational care in communication as the basis of nonprofit fundraising: Theorizing professional ethics based in stewardship and ethics of care
At its core, fundraising is relationship building. Therefore, ethical fundraising requires cultivating genuine, care‐based relationships between various stakeholders by considering relational goals and communicative practices. We advance an ethics of care‐oriented approach toward fundraising based i...
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| Published in: | International journal of nonprofit and voluntary sector marketing Vol. 28; no. 4 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
London
Wiley Subscription Services, Inc
01-11-2023
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| Online Access: | Get full text |
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| Summary: | At its core, fundraising is relationship building. Therefore, ethical fundraising requires cultivating genuine, care‐based relationships between various stakeholders by considering relational goals and communicative practices. We advance an ethics of care‐oriented approach toward fundraising based in nurturing authentic relationships with multiple organizational stakeholders, including donors, employees, beneficiaries, and volunteers. Drawing upon ethics of care and stewardship scholarship based in public relations, the purpose of this article is to propose relational care in communication through dialogue as an ethical springboard of nonprofit fundraising. |
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| ISSN: | 2691-1361 2691-1361 |
| DOI: | 10.1002/nvsm.1762 |