Prejudicial reactions to the removal of Native American mascots

• Published in: Group processes & intergroup relations Vol. 26; no. 1; pp. 140 - 156
• Main Authors: Jimenez, Tyler, Arndt, Jamie, Helm, Peter J.
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01-01-2023; Sage Publications Ltd
• Subjects: American Indians; Discontinued; Intergroup relations; Mascots; Prejudice; prejudice; Native American mascots; racial colorblindness; threat
• ISSN: 1368-4302; 1461-7188
• DOI: 10.1177/13684302211040865

As Native American mascots are discontinued, research is needed to understand the impact on intergroup relations. Such discontinuations may be threatening to some and increase prejudice against Native Americans. In Study 1 (N = 389), exposure to information about a Native American mascot removal increased punitive judgments against a Native American in a hypothetical legal scenario, particularly among those high in racial colorblindness and those residing in the implicated geographical location. Study 2 (N = 358,644) conceptually replicated and extended these findings, using population-level implicit bias data to perform a natural quasi-experiment. Prejudice against Native Americans increased in the year following the removal of two Native American mascots: “Chief Illiniwek” and “Chief Wahoo.” However, in the case of Chief Illiniwek, the effect diminished after 6 years. Together, the studies contribute to understanding the psychological impact of Native American mascots, offering a first look at how their removal influence intergroup relations.