Women’s genital body work: Health, hygiene and beauty practices in the production of idealized female genitalia

• Published in: Feminism & psychology Vol. 27; no. 4; pp. 510 - 529
• Main Authors: Crann, Sara E, Jenkins, Amanda, Money, Deborah M, O’Doherty, Kieran C
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01-11-2017; Sage Publications Ltd
• Subjects: Beauty; Constructionism; Discourses; Females; Femininity; Genitals; Hair; Health behavior; Health problems; Health services; Human body; Hygiene; Mobilization; Sexuality; Social norms; Surveillance; Womens health; Work; female genitalia; women’s health; genital hygiene; body work; douching; vaginal practices; microbiome
• ISSN: 0959-3535; 1461-7161
• DOI: 10.1177/0959353517711964

Women’s genitalia are constructed as a bodily site requiring ongoing surveillance, maintenance and modification to conform to social norms. Women engage in a range of genital health, hygiene and beauty practices, including the use of commercial and homemade vaginal douches, washes, wipes, sprays and pubic hair removal, to modify their bodies. Using a social constructionist framework, we draw on interviews with 49 Canadian women to examine the construction of idealized (Western) genitalia as hairless, odourless and free of discharge, and “natural” female genitalia as problematic through the mobilization of normative femininity and (hetero)sexuality discourses. Theorizing women’s genital health, hygiene and beauty practices as a form of body work, we examine how women’s genital body work is constructed as a necessary and thus normative practice of femininity undertaken in the pursuit of idealized genitalia. A minority perspective that drew on alternative discourses to construct female genitalia as acceptable irrespective of genital body work is examined. Throughout our analysis, we examine the ways in which women negotiate issues of agency and choice in relation to their genital body work. Implications for women’s health in the context of the vaginal microbiome are explored.