Optimal financing strategies with 3PL customized service in a capital-constrained supply chain

• Published in: Electronic commerce research and applications Vol. 50; p. 101090
• Main Authors: Dang, Xiu-jing, Bi, Gong-bing, Liu, Chuan-ying, Xu, Yang
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01-11-2021
• Subjects: 3PL financing; Customized service; Revenue-sharing contract; Risk aversion; Risk aversion; Revenue-sharing contract; Customized service; 3PL financing
• ISSN: 1567-4223; 1873-7846
• DOI: 10.1016/j.elerap.2021.101090

•We adopted game theory and numerical analysis to analyze supply chain finance.•3PL financing and bank financing modes are studied. 3PL firm undertakes customized service.•The optimal financing strategy depends on the ratio of revenue-sharing.•3PL financing is the optimal strategy, achieving a win-win outcome.•When the retailer has extremely risk-averse attitude, bank financing might be the optimal financing strategy.
Consumers are becoming more customized-conscious and customized service becomes particularly important. We suppose that 3PL firm and the newsvendor-like retailer are risk-neutral profit maximizers, and the retailer is capital-constrained, needing short-term financing. Considering customized service, we mainly discuss two financing sources: bank financing and 3PL financing, where the customized service level is determined by the retailer or 3PL firm. The results show that the optimal financing strategy depends on the ratio of revenue-sharing. When the ratio is within a certain range, 3PL financing is the optimal strategy, achieving a win–win outcome. This paper also discusses a case where the retailer has risk aversion behavior. We reach an interesting conclusion. When the retailer has extremely risk-averse attitude, bank financing might be the optimal financing strategy. When the retailer is relatively optimistic, 3PL financing is a wise choice. These conclusions give us some meaningful management inspirations in light of customized service.