Value Network as Part of New Trends in Communication

This paper deals with the topic of value network importance for the new trends in communication. It describes the main definition of distribution and place, and their relations with the value network. The value network is described as a network of all relevant factors impacting the product where the...

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Bibliographic Details
Published in:	Komunikácie : vedecké listy Žilinskej univerzity = Communications : scientific letters of the University of Žilina Vol. 14; no. 2; pp. 70 - 75
Main Authors:	Jakub Soviar, Josef Vodak
Format:	Journal Article
Language:	English
Published:	University of Žilina 2012
Subjects:	communication digital distribution distribution e-commerce innovations management marketing new trends point of sales value network
Online Access:	Get full text
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Summary:	This paper deals with the topic of value network importance for the new trends in communication. It describes the main definition of distribution and place, and their relations with the value network. The value network is described as a network of all relevant factors impacting the product where the product is in the network's centre. The case of Apple iPod is provided as an example of the value network. E-commerce and digital distribution are also described in the paper as new communication trends. Discussion deals with main text results and authors' opinions.
ISSN:	1335-4205 2585-7878
DOI:	10.26552/com.C.2012.2.70-75