Selected aspects of innovation policy for small and medium sized enterprises

Increasing market competition encourages companies attract and retain customers. To achieve the mentioned objectives company managers have the following tools: marketing and innovation activity of the company. We find it important to explore the innovation activity of SMEs. Determined by their size,...

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Bibliographic Details
Published in:	Journal of international studies (Kyiv) Vol. 9; no. 2; pp. 219 - 232
Main Authors:	Machová, Renáta, Huszárik, Erika Seres, Šimonová, Mónika
Format:	Journal Article
Language:	English
Published:	Szczein Centre of Sociological Research/Tsentr Sotsiolohichnykh Doslidzhen 2016 Centre of Sociological Research, Szczecin, Poland
Subjects:	Creativity Customers Innovations Marketing Motivation
Online Access:	Get full text
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Summary:	Increasing market competition encourages companies attract and retain customers. To achieve the mentioned objectives company managers have the following tools: marketing and innovation activity of the company. We find it important to explore the innovation activity of SMEs. Determined by their size, creativity and innovation can be the key factors to survive under competition. The study deals with the innovation process and factors influencingit . Based on theoretical background and research results the study presents the factors influencing innovation activity of SMEs. The re- search results show that management’s attitude, employees’ motivation and positive relationship built with suppliers have positive impacts on successful operation of SMEs.
ISSN:	2071-8330 2306-3483
DOI:	10.14254/2071-8330.2016/9-2/17