THE EFFECT OF FESTIVAL QUALITY ON REVISIT INTENTION: MEDIATING ROLE OF DESTINATION IMAGE IN JEMBER FASHION CARNAVAL, JEMBER, INDONESIA

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been...

Full description

Saved in:

Bibliographic Details
Published in:	Geo Journal of Tourism and Geosites Vol. 38; no. 4; pp. 1195 - 1202
Main Authors:	SUPRIONO, SUPRIONO, YULIANTO, Edy
Format:	Journal Article
Language:	English
Published:	Oradea University of Oradea, Department of Geography, Tourism and Territorial Planning 2021 Editura Universităţii din Oradea
Subjects:	Creative industries destination image event management of tourism festival quality Festivals Influence Marketing Tourism Indonesia
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.
ISSN:	2065-1198 2065-0817 2065-1198
DOI:	10.30892/gtg.38426-760