A Longitudinal Assessment of Online Privacy Notice Readability

This study evaluates the readability of a set of 312 online privacy notices across two periods and finds that the readability has declined and notices have grown in length over the period. The authors assess these findings against the public policy backdrop and make recommendations for improving cur...

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Bibliographic Details
Published in:	Journal of public policy & marketing Vol. 25; no. 2; pp. 238 - 249
Main Authors:	Milne, George R., Culnan, Mary J., Greene, Henry
Format:	Journal Article
Language:	English
Published:	Chicago American Marketing Association 01-10-2006 SAGE PUBLICATIONS, INC
Subjects:	Advertising restrictions Grade levels Hyperlinks Marketing Personal information Population education Privacy Public policy Readability Statistical analysis Studies Sumer Websites Withdrawal notices United States > US
Online Access:	Get full text
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Summary:	This study evaluates the readability of a set of 312 online privacy notices across two periods and finds that the readability has declined and notices have grown in length over the period. The authors assess these findings against the public policy backdrop and make recommendations for improving current online privacy notices based on the study results.
ISSN:	0743-9156 1547-7207
DOI:	10.1509/jppm.25.2.238