PRÁTICAS DE SEGREGAÇÃO E RESISTÊNCIA NAS ORGANIZAÇÕES: UMA ANÁLISE DISCURSIVA SOBRE OS "ROLEZINHOS" NA CIDADE DE BELO HORIZONTE (MG)

• Published in: Revista de administração Mackenzie Vol. 17; no. 1; p. 55
• Main Authors: Nascimento, Marco César Ribeiro, Teixeira, Juliana Cristina, De Oliveira, Josiane Silva, Saraiva, Luiz Alex Silva
• Format: Journal Article
• Language: Portuguese
• Published: São Paulo Mackenzie Presbyterian University 2016
• Subjects: Discourse analysis; Fares; Media; Shopping centers; Socioeconomic factors; Studies; Brazil
• ISSN: 1518-6776; 1678-6971
• DOI: 10.1590/1678-69712016/administracao.v17n1p55-81

The aim of this paper is to understand how discourses of electronic media present reflections and refractions of resistance practices of the youth in organizational spaces as shopping malls; these practices are currently known as Rolezinhos. Considering urban spaces as socially produced and cities as practical and discursive stages of symbolic dynamics of segregation, the authors discuss the processes of occupation of shopping malls in the city of Belo Horizonte, Minas Gerais, by youngsters from run-down areas, named Rolezinhos by electronic media. They adopted the French Discourse Analysis as the basis of analysis of this research. Resistance practices have expanded the boundaries of organizational spaces once they displace control points of the actions of subjects and question the construction of the shopping malls as organizational space to segregate disadvantaged social groups, emphasizing the potential for resistance and reframing of groups marginalized in these organizations.