The role of electronic data interchange in Quick Response

• Published in: Journal of fashion marketing and management Vol. 3; no. 2; pp. 133 - 146
• Main Authors: Riddle, Emma Jane, Bradbard, David A., Boyd Thomas, Jane, Kincade, Doris H.
• Format: Journal Article
• Language: English
• Published: MCB UP Ltd 01-02-1999
• Subjects: Apparel manufacturing; Electronic data interchange; Information systems; Quick Response; Technological innovation; Value chain; Apparel manufacturing; Technological innovation; Quick Response; Electronic data interchange; Value chain; Information systems
• ISSN: 1361-2026; 1758-7433
• DOI: 10.1108/eb022555

In response to international competition and pressure from retailers, US apparel manufacturers and their suppliers initiated the Quick Response (QR) program. QR seeks to provide retailers with the exact stock-keeping units (SKUs) which consumers demand and to deliver these SKUs quickly. An effective QR program requires rapid transmission of data throughout the value chain, from the retailer back to apparel manufacturers, fabric producers and fibre manufacturers. Therefore, electronic data interchange (EDI) is a key component of QR and should be tightly linked with other information systems at each level of the value chain. This research is an empirical study of the degree to which EDI has been implemented by US apparel manufacturers and the extent to which EDI is integrated with other information systems. It was found that apparel manufacturers use EDI to establish tight linkages with their customers, the retailers. Manufacturers are less likely to increase their own efficiencies by linking EDI with internal information systems or by establishing EDI linkages with suppliers. The lack of supplier linkages may reduce manufacturers' ability to replenish retail inventories quickly, which is the primary objective of QR.