Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

• Published in: Journal of Eastern European and Central Asian research Vol. 9; no. 5; pp. 824 - 837
• Main Authors: Suprayogi, Yogi, Hurriyati, Ratih, Gaffar, Vanessa, Suryadi, Edi, Dirgantari, Puspo Dewi, Santy, Raeni Dwi, Ningsih, Nurul Hutami
• Format: Journal Article
• Language: English
• Published: Minneapolis The Institute of Eastern Europe and Central Asia 01-01-2022; IEECA
• Subjects: Clinic reputation; Clinics; Dentist; Dissemination; Marketing; Patient satisfaction; Repurchase intention; Reputations; Technology; Teeth
• ISSN: 2328-8272; 2328-8280
• DOI: 10.15549/jeecar.v9i5.1061

This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data using the PLS-SEM data analysis technique. The findings show that clinic reputation, dentist, and technology affect patient satisfaction, and patient satisfaction is a mediating variable that affects repurchase intention. The reputation of the clinic, dentist, and technology that is felt directly by the patient will affect patient satisfaction. Furthermore, fulfilled patient satisfaction will raise the patient's repurchase intention in the future. The impact of this research is that business actors engaged in dental clinics can develop marketing strategies that can increase patient satisfaction so that patients make repurchase intentions after visiting their dental clinics.