The role of awareness of circular economy’s concept in purchase of sustainable goods and access-based and collaborative consumption – Porto case

• Published in: Social responsibility journal Vol. 20; no. 7; pp. 1217 - 1239
• Main Authors: Vieira, Elvira, Pinto Borges, Ana, Rodrigues, Paula Lopes, Reis, Ana Maria, Ostapenko, Svitlana
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 04-07-2024; Emerald Group Publishing Limited
• Subjects: Access; Circular economy; Collaboration; Conceptual models; Consumers; Consumption; Dissemination; Economics; Environmental impact; Familiarity; Generalizations; Green procurement; Green products; Perceptions; Policy making; Resource consumption; Social impact; Social responsibility; Structural equation modeling; Sustainability; Sustainable consumption; Sustainable use; Porto Portugal; Portugal; Collaborative consumption; Circular economy; Porto; Purchase of sustainable goods; Access-based consumption; Awareness
• ISSN: 1747-1117; 1747-1117; 1758-857X
• DOI: 10.1108/SRJ-07-2023-0415

Purpose
Circular economy (CE) is receiving increasing worldwide attention as a manner to overcome the challenges linked to current trends of unsustainable energy and resource consumption. This paper aims to fill this gap and analyze the adherence to sustainable, access-based and collaborative consumption practices by exploring the role of CE awareness, specifically in the context of Porto, the second-largest city of Portugal.
Design/methodology/approach
The methodology of choice is quantitative, based on partial least square-based structural equation modeling.
Findings
The result shows that there is an influence of CE awareness on subsequent sustainable consumption models.
Research limitations/implications
Present research contributes to the theory on CE awareness and sustainable consumption. It proposes a model that could be applied in other countries. As this research is developed within the city of Porto, it may limit generalizations of obtained results.
Practical implications
As CE practices are embodied into national and local policies, this research contributes to understanding local contexts of CE practices dissemination, providing practical suggestions for businesses and policymakers aiming the transition to the CE.
Originality/value
An original approach to measuring the awareness of CE economy is proposed, that is analyzed not only from the familiarity perspective but in six dimensions of its construction: familiarity, importance, perception or interpretation, advantages, social impact and barriers in this process. Further, the conceptual model of the impact that these dimensions have on the adoption of sustainable consumption models (purchase of sustainable products, access-based and collaborative consumption) is proposed.