Consumer Credit Card Use Intention and Influence Factors Analysis

Credit card as a kind of advanced means of payment and the new way of consumer credit in the world widely, but in our country is faced with some problems, such as their per capita spending is low, open the card number is small, motionless bank card is a lot. In this paper, using the Logit model to a...

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Bibliographic Details
Published in:	MATEC web of conferences Vol. 100; p. 5073
Main Author:	Wang, Yantao
Format:	Journal Article Conference Proceeding
Language:	English
Published:	Les Ulis EDP Sciences 01-01-2017
Subjects:	Credit card Credit cards Empirical analysis factors affected Logit models willingness to use
Online Access:	Get full text
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Summary:	Credit card as a kind of advanced means of payment and the new way of consumer credit in the world widely, but in our country is faced with some problems, such as their per capita spending is low, open the card number is small, motionless bank card is a lot. In this paper, using the Logit model to analyze the Anshan city in Liaoning province consumer credit card usage. And combined with empirical analysis to provide banking management Suggestions and marketing countermeasures, including targeted to provide different kinds of credit card.
ISSN:	2261-236X 2274-7214 2261-236X
DOI:	10.1051/matecconf/201710005073