A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith

The problems associated with the extension of fianancial portfolio theory to product investments of the firm are reviewed.

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Bibliographic Details
Published in:	Journal of marketing Vol. 49; no. 4; pp. 107 - 112
Main Authors:	Devinney, Timothy M., Stewart, David W., Shocker, Allan D.
Format:	Journal Article
Language:	English
Published:	New York American Marketing Association 01-10-1985 SAGE PUBLICATIONS, INC
Subjects:	Business structures Financial investments Financial portfolios Investment portfolios Investment return rates Investment risk Investors Marketing Portfolio investments Return on investment
Online Access:	Get full text
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Description
Summary:	The problems associated with the extension of fianancial portfolio theory to product investments of the firm are reviewed.
ISSN:	0022-2429 1547-7185
DOI:	10.1177/002224298504900410