Sustainable cooperation management - insights from a selected company

• Published in: Entrepreneurship and Sustainability Issues Vol. 10; no. 2; pp. 429 - 447
• Main Authors: Holubčík, Martin, Soviar, Jakub, Lendel, Viliam
• Format: Journal Article
• Language: English
• Published: Vilnius Entrepreneurship and Sustainability Center 01-12-2022
• Subjects: Cooperation; Sustainability
• ISSN: 2345-0282; 2345-0282
• DOI: 10.9770/jesi.2022.10.2(27)

The issue of cooperation is one of the fundamental elements of the human and biological nature of the world. It creates new connections, strengthens, and repeats the current ones, and defines the conditions for the functioning, remuneration and punishment of individual participants in the cooperation environment. Cooperation management is one of the basic approaches to well-sustained and functioning relationships in a business environment where competitiveness and sustainability in a given environment represent an increase in benefits, fitness in a relationship and other activities beneficial to the partnership. This article aims to point out significant theoretical and practical starting points considering the sustainability of cooperation activities. Within the article's content, a comprehensive content analysis is elaborated, analysing the theoretical concepts of individual elements of cooperation. The essential part of the article also identifies practical starting points from the study of cooperation in the selected company. During the discussion, several recommendations are developed for creating sustainable cooperation management. One of the presented results is the application of a "win-win" strategy, in which the partners agree on the mutual ratio of costs and distribution of revenues within the joint activity.