The Relationship between Retail Price Promotions and Regular Price Purchases
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Published in: | Journal of marketing Vol. 59; no. 4; p. 83 |
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Main Authors: | , |
Format: | Journal Article |
Language: | English |
Published: |
01-10-1995
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Online Access: | Get full text |
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Author | Mulhern, Francis J. Padgett, Daniel T. |
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Title | The Relationship between Retail Price Promotions and Regular Price Purchases |
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