The Relationship between Retail Price Promotions and Regular Price Purchases

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Published in:Journal of marketing Vol. 59; no. 4; p. 83
Main Authors: Mulhern, Francis J., Padgett, Daniel T.
Format: Journal Article
Language:English
Published: 01-10-1995
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Author Mulhern, Francis J.
Padgett, Daniel T.
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  surname: Mulhern
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  givenname: Daniel T.
  surname: Padgett
  fullname: Padgett, Daniel T.
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StartPage 83
Title The Relationship between Retail Price Promotions and Regular Price Purchases
Volume 59
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