The Relationship between Retail Price Promotions and Regular Price Purchases

The Relationship between Retail Price Promotions and Regular Price Purchases

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Bibliographic Details
Published in:Journal of marketing Vol. 59; no. 4; p. 83
Main Authors: Mulhern, Francis J., Padgett, Daniel T.
Format: Journal Article
Language:English
Published: 01-10-1995
Online Access:Get full text
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Description
ISSN:0022-2429
DOI:10.2307/1252330