Corporate Culture and Performance: Evidence from Taiwanese Manufacturing Companies

• Published in: Journal of Asia-Pacific business Vol. 4; no. 4; pp. 25 - 38
• Main Authors: Chow, Chee W., Haddad, Kamal M., Wu, Anne
• Format: Journal Article
• Language: English
• Published: Taylor & Francis Group 16-05-2003
• Subjects: corporate culture; corporate performance; global business; National culture; Taiwanese manufacturing
• ISSN: 1059-9231; 1528-6940
• DOI: 10.1300/J098v04n04_03

Research in Western countries has found that a company's workplace culture is significantly related to performance. This study uses Taiwanese manufacturing companies to examine the extent to which such a linkage also applies in non-Western settings. We find that an instrument used by a leading international consulting firm and others to measure corporate culture in Western settings also can distinguish between higher and lower performing Taiwanese manufacturing companies. This finding suggests that companies in non-Western settings also may benefit from monitoring their cultural configurations. Suggestions are offered on how managers can monitor and cultivate their companies' culture for attaining breakthrough performance.