Marketing strategy study on fresh blueberries in China

Products, place, price and promotion strategies of fresh blueberries are tried using marketing strategy theory in this paper. The results showed that marketing strategies are established according to different consumer groups. At present, product strategy is used to be the high-level. Over-head pric...

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Bibliographic Details
Published in:	Acta horticulturae no. 926; pp. 727 - 732
Main Authors:	Li, Limin, Wu, Lin, Li, Yishuang, Li, Yadong
Format:	Journal Article
Language:	English
Published:	International Society for Horticultural Science 2012
Subjects:	blueberries fresh market marketing strategies plastics prices supermarkets China
Online Access:	Get full text
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Summary:	Products, place, price and promotion strategies of fresh blueberries are tried using marketing strategy theory in this paper. The results showed that marketing strategies are established according to different consumer groups. At present, product strategy is used to be the high-level. Over-head price is the best price strategy. Plastic boxes containing 125 g fresh blueberries are common for package strategy. Supermarket is the chief terminal market for fresh blueberries.
Bibliography:	http://www.actahort.org/
ISSN:	0567-7572 2406-6168
DOI:	10.17660/ActaHortic.2012.926.105