Making sense of data using automated content analysis: an illustration using archival data from newspaper articles

Making sense of data using automated content analysis: an illustration using archival data from newspaper articles

Saved in:
Bibliographic Details
Published in:Journal of marketing analytics
Main Author: Mathew, Sunil George
Format: Journal Article
Language:English
Published: 08-05-2024
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
ISSN:2050-3318
2050-3326
DOI:10.1057/s41270-024-00311-4