Extended Marketing Mix (7Ps) and HRM Recruiting. How to Sell a Job

The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps of marketing, identifies and operationalize specific HRM components that fit this framework. Employment marketing mix (EMM) offers a framework...

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Bibliographic Details
Published in:	Studia Universitatis Babeş-Bolyai Negotia Vol. 63; no. 3; pp. 5 - 26
Main Authors:	Sofica, Aurelian, Cosma, Smaranda
Format:	Journal Article
Language:	English
Published:	Studia Universitatis Babes-Bolyai 30-09-2018
Subjects:	human resource management, marketing, employee branding, marketing mix, extended marketing mix, employment marketing mix
Online Access:	Get full text
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Summary:	The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps of marketing, identifies and operationalize specific HRM components that fit this framework. Employment marketing mix (EMM) offers a framework on which, in a social constructionist manner, real and useful tools can be developed. JEL classification: M51, M31
ISSN:	1224-8738 2065-9636
DOI:	10.24193/subbnegotia.2018.3.01