Mission to the wounded youth: Scripture Union’s evangelistic approaches in senior high school in Kumasi Metropolis, Ghana

• Published in: Acta theologica Vol. 44; no. 1; pp. 51 - 70
• Main Authors: Awuah-Gyawu, D., White, P., Cloete, A.
• Format: Journal Article
• Language: English
• Published: University of the Free State 20-06-2024
• Subjects: Contemporary media; Evangelism; Mission
• ISSN: 1015-8758; 2309-9089
• DOI: 10.38140/at.v44i1.7866

The article forms part of a broader research project that investigated Scripture Union’s (SU) missional responses to the wounded youth. It discusses SU’s evangelistic response to the youth in the senior high schools in Kumasi through their campus ministry. The article seeks to answer the following question: What evangelistic strategies are used by Scripture Union in responding to the needs of the senior high school (SHS) students in Kumasi? Empirical data were collected through SU’s institutional records, interviews, and participant observations to investigate how SU addresses the spiritual, physical, and social challenges of SHS students through evangelism. The study found that SU blended traditional evangelistic approaches with media engagement, leveraged adult media literacy for youth interests, used fun activities for gospel outreach, and involved youth in campus evangelism in its campus ministry.