Market Segmentation: Group versus Individual Behavior

The argument that socioeconomic variables do not provide an adequate basis for market segmentation of grocery products is disputed. A theoretical framework for segmentation measurement in terms of group behavior is developed and applied to survey data.

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Bibliographic Details
Published in:	Journal of marketing research Vol. 5; no. 3; pp. 264 - 270
Main Authors:	Bass, Frank M., Tigert, Douglas J., Lonsdale, Ronald T.
Format:	Journal Article
Language:	English
Published:	Chicago American Marketing Association 01-08-1968 SAGE PUBLICATIONS, INC
Subjects:	Brand loyalty Children Conditional probabilities Consumer psychology Consumers Discriminant analysis Expenditures Households Ketchup Market segmentation Market segments Marketing Purchasing Regression analysis Socioeconomics Statistical variance Toothpaste Variables
Online Access:	Get full text
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Description
Summary:	The argument that socioeconomic variables do not provide an adequate basis for market segmentation of grocery products is disputed. A theoretical framework for segmentation measurement in terms of group behavior is developed and applied to survey data.
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224376800500303