Can New Product Buyers Be Identified?

Insights into the characteristics of buyers and nonbuyers of a new branded detergent are given, which are based on measures obtained before and after the product's introduction.

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Bibliographic Details
Published in:	Journal of marketing research Vol. 4; no. 4; pp. 349 - 354
Main Authors:	Pessemier, Edgar A., Burger, Philip C., Tigert, Douglas J.
Format:	Journal Article
Language:	English
Published:	Chicago American Marketing Association 01-11-1967 SAGE PUBLICATIONS, INC
Subjects:	Advertising Brand preferences Brands Detergents Discriminant analysis Educational administration Educational innovation Hypotheses Marketing News content Product development Purchasing Questionnaires Socioeconomic factors University administration Variables
Online Access:	Get full text
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Description
Summary:	Insights into the characteristics of buyers and nonbuyers of a new branded detergent are given, which are based on measures obtained before and after the product's introduction.
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224376700400401