Tourism in the Age of Digital Communications

The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the w...

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Bibliographic Details
Published in:Vìsnik Kiïvsʹkogo nacìonalʹnogo unìversitetu kulʹturi ì mistectv. Serìâ Turizm Vol. 4; no. 1; pp. 30 - 39
Main Authors: Adamovska, Marianna, Zubko, Tetiana
Format: Journal Article
Language:English
Published: 24-06-2021
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Summary:The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the work was achieved – to understand the phenomenon of innovative forms and manifestations of digital marketing in the field of tourism. The novelty lies in the study of prospects for further interaction and development of digital communication in marketing and tourism.
ISSN:2616-7603
2618-1460
DOI:10.31866/2616-7603.4.1.2021.235145