Tourism in the Age of Digital Communications
The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the w...
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Published in: | Vìsnik Kiïvsʹkogo nacìonalʹnogo unìversitetu kulʹturi ì mistectv. Serìâ Turizm Vol. 4; no. 1; pp. 30 - 39 |
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Main Authors: | , |
Format: | Journal Article |
Language: | English |
Published: |
24-06-2021
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Online Access: | Get full text |
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Summary: | The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the work was achieved – to understand the phenomenon of innovative forms and manifestations of digital marketing in the field of tourism. The novelty lies in the study of prospects for further interaction and development of digital communication in marketing and tourism. |
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ISSN: | 2616-7603 2618-1460 |
DOI: | 10.31866/2616-7603.4.1.2021.235145 |