Mail Survey Response Rate and Bias: The Effect of Home versus Work Address

Mail Survey Response Rate and Bias: The Effect of Home versus Work Address

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Bibliographic Details
Published in:Journal of marketing research Vol. 14; no. 3; p. 383
Main Authors: McGinnis, Michael A., Hollon, Charles J.
Format: Journal Article
Language:English
Published: 01-08-1977
Online Access:Get full text
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Description
ISSN:0022-2437
DOI:10.2307/3150779