MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the proce...
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| Published in: | Sovremennye issledovaniia sot͡s︡ialʹnykh problem no. 4 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
01-04-2013
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| Online Access: | Get full text |
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| Summary: | The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the processes commercialization of innovations was offered. The results can be used by industrial companies and in the educational process of marketing, strategic marketing and innovation management disciplines. |
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| ISSN: | 2077-1770 2218-7405 |
| DOI: | 10.12731/2218-7405-2013-4-4 |