The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia

The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia

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Bibliographic Details
Published in:Jurnal komunikasi Indonesia Vol. 12; no. 2
Main Authors: Erwin Panigoro, Yuli Harwani, Dudi Permana, Erlina P. Mahadewi
Format: Journal Article
Language:English
Published: Departemen Ilmu Komunikasi, FISIP Universitas Indonesia 01-08-2024
Online Access:Get full text
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Description
ISSN:2301-9816
2615-2894
DOI:10.7454/jkmi.v12i2.1210