Some important aspects of the relationship between communication satisfaction and job satisfaction

• Published in: Marketing (Beograd) Vol. 49; no. 3; pp. 221 - 232
• Main Author: Milanović, Vesna
• Format: Journal Article
• Language: English
• Published: Srpsko udruženje za marketing 2018
• Subjects: communication satisfaction; job satisfaction; relationship
• ISSN: 0354-3471; 2334-8364
• DOI: 10.5937/markt1803221M

The aim of this paper was to provide an insight into some important aspects of the relationship between communication satisfaction (an independent variable) and job satisfaction (a dependent variable). Empirical testing of the relationship between these variables has become common in empirical studies since 1970. Therefore, the period 1977-2017 was chosen as the observation period. Communication satisfaction is viewed as a multidimensional construct. In many studies job satisfaction is also multidimensional. The results indicate that employees have different levels of communication satisfaction and job satisfaction for various dimensions. Also, the results indicate that there is a positive correlation between these variables in different types of organisations, in different sectors and different countries. However, the results indicate that there are very few perspective studies which have confirmed this specific correlation. Therefore, this paper recommends more concrete explanations of all the dimensions of these variables and their relationships. Also, this paper suggests that different types of organisations should have additional sector-specific dimensions of communication satisfaction and job satisfaction. This paper stimulates more research in this area in less developed economies, including the Republic of Serbia. The results of this paper may be useful for managers in Serbia (in the field of organisational communication, internal communication, internal marketing, organisational behaviour, human resource management).