Beyond service: commercial friendship's impact on trust and student loyalty

Beyond service: commercial friendship's impact on trust and student loyalty

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Bibliographic Details
Published in:Journal of marketing for higher education pp. 1 - 24
Main Authors: Bhutto, Niaz Ahmed, Shah, Syed Aamir Ali, Anwar, Rana Salman
Format: Journal Article
Language:English
Published: 11-09-2024
Online Access:Get full text
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Description
ISSN:0884-1241
1540-7144
DOI:10.1080/08841241.2024.2400076