Chapter 12 - The Design and Development of Anti-Aging Formulations

• Published in: Skin Aging Handbook pp. 291 - 325
• Main Author: Cernasov, Domnica
• Format: Book Chapter
• Language: English
• Published: Elsevier Inc 2009
• ISBN: 9780815515845; 0815515847
• DOI: 10.1016/B978-0-8155-1584-5.50016-8

This chapter presents an up-to-date illustration of skin aging and available cosmetic approaches in today's market place. The “look better–feel younger” approach will have an immediate visual effect on old people skin, with long-term benefits on their state of mind. Recently developed advancements in medicine and science allow humans to live longer than any other time in history. These demographic changes have a large impact on social structure, especially in respect to health and care management. Pharmaceutical companies are focusing on providing medication of different forms to address different disorders. The medical community is doing wonders putting bones together, reassembling fractures, addressing sexual malfunctions, and almost producing babies in test tubes. While in recent years much attention is drawn towards both prevention and repair of signs of aging, the future should focus more on the preventive approach. The antiaging skin treatment should start at earlier ages so that elderly people will look younger and will be able to maintain their productivity in the society. With over eighty two million healthier than ever baby boomers having at their disposal an unprecedented amount of wealth, the potential market for antiaging skin products are truly enormous. However, the market is also wary of unfulfilled promises. For a company to succeed its products must not only catch the eye of impulse buyers but also perform as advertised.