The Art of Manipulating Masses and Failure of Leadership in Orwells Animal Farm and Pakistani Politics: A Comparative Study

• Published in: Sustainable business and society in emerging economies Vol. 3; no. 3; pp. 389 - 396
• Main Authors: Rehman, Shahab, Durrani, Shehzad Khan, Rehman, Atteq-ur
• Format: Journal Article
• Language: English
• Published: CSRC Publishing 30-09-2021
• Subjects: Animal Farm; George Orwell; Leadership, Totalitarianism; Political Scenario; The Pakistani government
• ISSN: 2708-2504; 2708-2172
• DOI: 10.26710/sbsee.v3i3.2001

Purpose: The purpose of this research study is to comparatively study George Orwell’s Animal Farm (1945) and Pakistani political scenario. The study attempts to find similarities between the two from various aspects such as economy, freedom of speech, leadership, etc., and their effect on the masses.
Design/Methodology/Approach: The study is mainly qualitative as the evidence is gathered from the novella Animal Farm and the public speeches, interviews, and from the social media handles of leading politicians. Critical Discourse Model (CDA), developed by Van Dijk (2001), is employed for the analysis and discussion. The selected texts were then contextualized for comparative analysis. 
Findings: The textual evidence collected from the novella Animal Farm and the speeches, interviews, and social media posts from the political leaders reveal that there are certain common elements in both parties. The common elements include censorship on freedom of expression, lack of deliverance on the part of leadership, worsening economy, etc.
Implications/Originality/Value: This research study is significant in the sense it is applicable on various levels such as leadership and its role in shaping the fate of society, the importance of freedom of speech as it paves the way for discussion for a better future of a nation. It also discusses the reason for the failure of economy. Furthermore, it is applicable to prevail justice and equality in society in all forms. This study aimed at discussing the common elements between Animal Farm and Pakistani politics. This is, to the best of my knowledge, perhaps, the first attempt in this regard. It is beneficial for readers in the sense that it provides them to relate the fictional world of Animal Farm to the real happenings in society and its impact on members of the society. Furthermore, it is suggestive in the sense that it provides a solution/alternative for the politicians and stakeholders of the state.